Do You Struggle With Networking? You’re Not Alone

Jane, a senior manager on the verge of a promotion, resisted networking entirely. “It feels political,” she told me. “I don’t want to come off as insincere.”

Sound familiar? I was once like Jane, and so are the many women I coach. Many of us feel this way, and have excluded ourselves from the rooms that matter as a result.

We all know that  success depends on the connections you build and the opportunities you create through relationships. Networking isn’t optional—it’s essential.

50% of a company’s intellectual capital comes from relationships, and 75% of individual success relies on your network (McKinsey).

The good news? Building a powerful, authentic network is entirely within your reach.

Your Networking Style: What’s Your Strength?

Before you start, it’s important to understand your natural networking tendencies. Identifying your style will help you play to your strengths while addressing areas for growth.

Expansionists:
You’re the social butterfly of networking. You thrive on meeting new people and creating vast networks, ideal for spreading ideas and gaining exposure to diverse perspectives.

Brokers:
You bridge the gap between different groups. Your network is diverse, and you’re the go-to person for connecting people and facilitating collaboration. This makes you a catalyst for innovation.

Conveners:
You value deep, resilient connections. Your network is close-knit and built on trust, creating a strong sense of belonging.

Which style resonates with you? Recognizing your tendencies will help you tailor your networking strategy.

Follow these 5 Steps to Build an Intentional Network

     1. Map Your Current Network

Draw a circle with your name in the centre, and add the people you know based on the strength of your relationships.

Ask yourself:

•  Are your connections diverse across industries, roles, and perspectives?
•  Who supports your growth?
•  What gaps exist, and who can help fill them?

      2. Focus on Resources, Not Just Relationships

           Think beyond individual connections and identify who can offer:

•  Mentorship: Guidance to navigate challenges.
•  Sponsorship: Advocacy to help you rise.
•  Collaboration: Insights to drive innovation.

     3. Connect Authentically

•  Genuine relationships come from mutual respect and trust.
•  Approach networking with curiosity and openness, and focus on how you can add value.
•  Listen deeply and offer help builds trust and fosters meaningful connections.

     4. Build, Maintain, and Transition Relationships

•  Networking is a continuous process, not a one-off task.
•  Prioritise maintaining relationships by regularly checking in, offering support, and staying engaged.
•  Expand your reach by volunteering for cross-functional projects or joining industry groups.

     5. Embrace Your Networking Style

           Your natural tendencies can be a strength when managed well.

•  Expansionists, focus on depth.
•  Brokers, maintain balance.
•  Conveners, embrace diversity.

Networking Is Your Leadership Superpower

A powerful network is more than a career asset—it’s your leadership superpower. It provides the insights, opportunities, and support you need to grow and lead with impact.

Start by mapping your current network. Identify gaps, set clear goals, and take one small step this week—whether it’s reconnecting with a mentor, joining an industry group, or volunteering for a new project.

Networking doesn’t have to feel transactional or inauthentic.

Done with intention, it’s an empowering way to amplify your leadership, create opportunities, and support others in their journey.

Nina Devouge is founder of ELLEUMINATE, a coaching platform for women. Previously a senior HR leader with 20 years experience, she is now a leadership coach on a mission to enable 10 million women to create the career and life they love. She is also the main host of Take Her Lead, a podcast featuring women with stories of grit, determination and resilience.